CORE VALUES
UNIQUENESS • INTEGRITY • COMMITMENT
VISION
• To be recognized by our Stakeholders as the industry leader in everything we do
MISSION
• Our mission is to provide innovative ethical insurance solutions with personalized services which exceed Customer’s expectations. We are here for our Customers, Shareholders, and Employees, partnering with them to find the best solutions for current needs and future aspirations.
KEYS TO SUCCESS
• We are committed to excelling in what we do, with our people offering the best in planning & execution
• We value long term relationships with all our Stakeholders
• We believe in Transparency, Honesty, and Fairness
STRATEGIC OBJECTIVES
• To become leading insurance company in Sudan market in term of Turnover & Quality services by 2023
• To have in place a workforce that is even more competent, committed and visionary by 2023
• To develop and implement recruitment & retention of the best employees by 2023
• To diversify & expand in investment services by partnering with strategic institutions by 2023
• To focus on products with high social impact and increasing insurance penetration